Posted by admin | Posted in Green Energy | Posted on 24-07-2010
Tags: energy, environment, green, green energy machine, green energy machine gem, ist energy green energy machine, science, sustainability, the green energy machine
How effective is the “Green” marketing strategy?
I am thinking about opening up a “Green” laundromat and am wondering how effective this will be as marketing strategy. I would use energy saving machines and possibly some kind of water recycling system. Do you think people would be interested?
I would say that’s a great idea – especiallly if you’re in a college town – where lots of laundry customers will be college-aged kids (who are also the demo who’d be drawn to “green” thing)
I would make sure your marketing directly hits to that demo – and don’t fall into the trap many other companies do with their advertising: trying to hit on lots of topics (ex: low price, good location, great service, etc).
Keep your marketing focused on your “green” aspect – and find creative ways of doing it. Plus, direct your marketing to places your demo audience will see it – student newspapers, flyers on campus, etc.
Green Energy : Diversified Energy Groups & Green Machine Solutions
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